Digital Marketing Strategies to Increase Website Traffic In New Zealand

What is digital marketing?

Digital marketing is also known as online marketing that uses digital technology to promote products or services. It is also known as web marketing, electronic marketing, internet marketing, online advertising, or web advertising.

Digital marketing has several advantages over traditional forms of internet marketing such as email and social media. With digital marketing, companies can reach unlimited and specific target groups. If you want to find the best digital marketing services, then you can check out this site https://squidgroup.co.nz/digital-marketing-agency/

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Below are some  strategies for digital marketing:

Search engine optimization

The first strategy we will talk about is SEO. SEO means search engine optimization. Search engine optimization is a set of methods and activities that improve a page's position in search engine results, such as those generated by Google.

Content Marketing

Content marketing is the process of regularly creating content that is relevant to your target audience. This strategy aims to create something new for your existing customer base every day or week so they don't forget about you when they buy.

PPC advertising

PPC (i.e. Pay Per Click) is an online advertising model used to reach the right audience who are looking for a business. In Pay Per Click, advertisers pay money when they get ad clicks on websites. 

Email Marketing

This email marketing strategy is used, where a company sends emails to its clients or customers with the information they think will be of interest to them.